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Client:
Workshop NY
Arriving from Paris in September 2000, Workshop NY has changed the face of fashion trade shows in America. The biannual show is held in Chelsea Market in Manhattan every market week (during September for Spring/Summer and February for Fall/Winter) and has become an important stop on every fashion journalist/store buyer's schedule. Featuring emerging designers from all over the world, such as Margie Tsai, Gary Graham, Liz Collins, Souchi, and Apropos Showroom, the show is a must-attend event on the calendars of the fashion elite. Over the past four seasons, The Gallagher Group has handled everything from full event coordination to marketing to retail participation for the 4-day event, including obtaining sponsorship support from major brands such as Levi's, ELLE, Cotton, Incorporated, Pernod-Ricard, Pommery, D'Artagnan, Evian Natural Spring Water, and L'Oreal. The Fall/Winter 2002 season, which was held February 22-25, resulted in a 65% increase in store traffic. Nearly 3,000 buyers, press and 100 women's and accessories designers are expected to attend Workshop NY's Spring/Summer 2003 show, which will be held September 22-25 in Chelsea Market. Please contact The Gallagher Group at michele@thegallaghergroup.net for more information. |
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