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Client:
Michael Robinson Collection
Style
not pretense.
The Michael
Robinson Collection is all about luxury and comfort. Michael Robinson,
the designer who was formerly a VP at Revillon in Paris, travels all over
the world to find the most beautiful leather, shearling, and cashmere
materials from which he creates the most luxurious coats, wraps and ready-to-wear
items found anywhere. The signature collection is sold at Michael Robinson
boutiques in Sante Fe, NM and Park City, UT and is also sold at Bergdorf
Goodman in New York, as well as in many upscale boutiques around the country.
Michael Robinson Men's Collection will be launching in 2002.
MR Home,
a signature home collection, embraces the luxury and comfort of the Michael
Robinson Collection and translates the concept into unique designs for
the home so clients can truly enjoy the ultimate in a luxurious lifestyle.
The MR Home collection is available at Michael Robinson's boutiques in
Sante Fe, NM and Park City, UT.
Recently
Gg coordinated the newest store opening event in Park City, UT. In order
to garner more VIP and press exposure in the affluent but tumbleweed-like
former mining town, Gg planned the official opening to coincide with the
Sundance Film Festival by co-sponsoring a high-profile party hosted by
GenArt, a non-profit organization that supports fashion, film and visual
arts. More than 200 people attending the January 17th opening, and monthly
sales projections were exceeded by 40% due to the event.
Gg's next
project is launch Michael's Men's line, M2 and his new signature baby
collection, Baby M. along with launching the Michael Robinson Fall/Winter
2002 collection to a wholesale audience.
"If
it's not comfortable, it's not luxurious."
--Michael Robinson
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