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Positve Trends in the Life Industry
LIMRA recently reported on a broad-based survey of American consumers that suggest the life insurance industry is finally emerging from the duldrums of a 30-year decline in household ownership of individual life coverage.
According
to the survey, 44% of US households said they need more life insurance
with over one-quarter of US households reporting they expect to buy life
insurance in the coming year.
Other findings of note include:
— Out of the 29 million households that are primed to buy life insurance in the coming year, most are younger households (under age 45), married with children.
— A majority of consumers report they like to review their life insurance needs at least every two years.
— Branding counts! Familiarity and company reputation are more important than a friend's recommendation or a company's financial ratings.
For more detail on this survey, click on http://www.insurancemall.biz
