The Marketing Firm Model Deconstructed
A Question and Answer Approach

The fundamental question you may have is….
What is the definition of a successful marketing firm?
There are many seemingly important activities that can be built into the mission of a Marketing Firm, such as Team Based Selling for example, however, the fundamental recipe for a successful organization can be boiled down into the following seven ingredients:

1. A cohesive brand affiliation in a local market
2. A sustained focus on providing a superior offering to a highly desirable client and prospect base
3. A strategic understanding of pre-eminent target markets
4. An investment in marketing
5. Dynamic leadership that can consistently convey a forward-thinking and winning culture
6. An ability to negotiate and cultivate beneficial alliances
7. Specific, documented and transferable systems for implementation and measurement.

Effective recruiting practices are also a necessary component of an advanced marketing organization, however, if the elements above are effectively executed, recruiting becomes an outcome of the process rather than an ingredient in itself.

For answers to these questions and more information on the mechanics and nuances of the Marketing Firm model, please contact Trisha Gallagher Boisvert, 978-521-9520 or trisha@thegallaghergroup.net.

1. What do you consider to be the critical success factors in a Marketing Firm or for the home office who supports the MF approach?

2. What are some of the critical roles that support a Marketing Firm?

3. How do you assess readiness and measure progress within the AMF continuum? What is the timeframe for development? What support is needed at each stage of development?

4. What are the typical timeframes for progress through the model?

5. What role do Study Groups play in the Marketing Firm model? How does a company use the study group approach to its best advantage?

6. What are some of the elements that would go into a marketing director compensation model?

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