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Through
Gg's Life & Style Marketing approach, we'll help you add focus and
style to the way you market your products and services.
If you are a financial service executive or financial representative, you need to keep up with the fervent pace of the changing marketplace, engage in new and innovative programs rather than tired sales tactics, and align yourself with experts that will help you deliver on your promises and goals. Gg can help. At The Gallagher Group, we'll...
- dramatically improve your market-development programs measure their impact on sales
- share proven methods that will help you get to more profitable markets.
- work within your constraints to get to the heart of the matter quickly.
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Trisha Gallagher Boisvert of Gg, has a wealth of experience to share in corporate and field market-development systems. Trisha will help you launch, or perfect, your programs in the following areas: • Advanced Marketing Firm Concept Design, Delivery and Measurement • Strategic Market Planning for Entrepreneurs, Businesses & Corporations • Life & Style (SM) & Event Marketing • Get Your Marketing Department Good to Go (i.e., launching your firm's marketing department) • Niche Market Development & Training
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Gg Article Links Financial Svs. and Luxury Markets
Trisha’s recent article, "What Old Money Can Learn from New Luxury," published in the January issue of the GAMA International Journal explores the aspirational motives for the $350 billion that Americans spend annually on luxury goods. The article offers sound advice for how financial services companies can revamp their current marketing practices to capitalize on this market phenomenon.
Gg welcomes Geoff Kasher, Financial Specialist
Taking an experienced financial representative to new heights in the executive market place is exactly what Gg is partnering to do with Geoff Kasher, a Financial Specialists based in Florida. Trisha is currently working with Geoff to deliver an "Ask Geoff" cultivation campaign and to create a customized relationship-driven marketing tactic that prompts prestige introductions on a regular basis. For more on Gg’s "Ready, Set, Sales!" customized marketing tactics, click here.
Gg Partner Facilitates Girls Leadership Conference
Trisha facilitated a conference held at Babson College on January 14th. The conference, titled "An Income of Her Own," was sponsored by The Bulfinch Group, a Guardian Life Insurance Company based in Needham, Babson College and The Commonwealth Institute. The program was designed to encourage girls between the ages of 12 and 16 to take control of their financial future at an early age. (click for more info.)
Hoopis Financial Group Pleased with Results
Alan Weintraub, CMO for Hoopis Financial Group is pleased to report that their marketing center hit their 2003 goal of adding 50 financial representatives to their fee-for-service marketing program! Weintraub said that all of the top agents in the firm have enrolled in the program and, as a result of working with Gg, dozens of customized marketing plans have been delivered. Alan notes that "Gg was instrumental in getting this program off of square zero and with each month that passes, we are very pleased with the results."
Gg introduces the "Ready, Set…!" Series
The "Ready Set…!" Series is a complement of simple, effective and proven marketing packages designed to help financial professionals meet high quality prospects.
Each step pays careful attention to turning each phase of a process —the pre, the present, and the post–into leverage-able opportunities that will position you in your market in the most favorable way.
Although each can stand alone, each step in the "Ready, Set…" model is designed to build on the former process to offer you a well-integrated and strategic year-long marketing plan. Whether your needs are to
- identify and select a well-suited target market,
- improve your image and exposure in the best circles, or to
- gain more appointments from a successful event series,
Gg will customize a program for you that suits your needs, helps you reach your goals, and fits within your budget.
Please email trisha@thegallaghergroup.net for more information regarding each step in the process. After a brief fact finding session, we will be happy to build a proposal and deliver a program that is fully customized to your needs.
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