After forming a new strategic partnership, Pennsylvania-based financial representatives Christine Palmer Hennigan and Bruce Ohrenich enlisted the help of Gg to determine a fresh brand identity and develop a comprehensive and strategic marketing plan. Trisha worked with Bruce and Christine to accomplish their objectives in one highly interactive and productive planning session. As a result the pair have a focused and achievable marketing plan and an exciting new brand concept, complete with approach letters and press releases. Bruce had this to say about the day: “Gg’s approach was well discussed and provided the structure that we needed to quantify our goals. Trisha really listened and understood what we needed.”