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Guardian Life Insurance Company of America, the fourth largest mutual life insurance company in the U.S., enlisted The Gallagher Group to help define and support its growing agency marketing director program. Trisha Gallagher Boisvert is currently consulting through seminar workshops, group conference calls and one-to-one coaching with Guardian’s local marketing directors on how to develop fully operational marketing centers. As a result of their work with Gg, Guardian has delivered a comprehensive Marketing Resource Manual to General Agents that includes a wide range of tools and information for selecting and developing an effective marketing director within the firm. In addition to resources geared to General Agents, the Resource Manual also includes a vast array of implementation tools to assist the Marketing Director in accessing affluent markets, such as implementing various surveys, sample marketing plans, and an agent marketing training course.
Gg Partner Facilitates Girls Leadership Conference
Trisha Gallagher Boisvert facilitated a conference held at Babson College on January 14th. The conference, titled "An Income of Her Own," was sponsored by The Bulfinch Group, a Guardian Life Insurance Company based in Needham, Babson College and The Commonwealth Institute. The program was designed to encourage girls between the ages of 12 and 16 to take control of their financial future at an early age.
Through games and role playing, the program broadened their understanding of the business world, created awareness of career options in non-traditional fields, and highlighted the advantages of financial independence and entrepreneurship. Approximately 80 girls from Boston area schools attended the event, which was facilitated by top women business owners from the greater Boston area.
"It was an honor to be asked to facilitate this innovative program," said Boisvert. "It is a perfect age to reach out to these young women and open their minds to new and exciting opportunities for taking hold of their economic futures." Boisvert has a marketing firm with offices in Manhattan and Andover, MA, and is a member of The Commonwealth Institute.
"An Income of Her Own" is part of a series of conferences promoted by Guardian Life Insurance Companies through their "Girls Going Places" initiative. The Girls Going Places program also offers a scholarship for entrepreneurs who take the first steps toward financial independence and make a positive difference in their schools and communities. More information can be found at www.girlsgoingplaces.com.
