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Client:
Glamour Toujours
Joyce Marie Kraus has created Glamour Toujours, a line of luxurious cotton tee shirts made in France, portraying both timeless style and glamorous femininity. Style does not give way to substance as the Glamour Toujours collection is made of Swiss-combed cotton, ensuring a very soft hand and a comfortable weight. Strong fashion silhouettes ranging from basic solid shapes to Chanel-inspired trompe-l'oeil patterns, completes Joyce Marie's vision of laid back luxury and everlasting elegance. "I believe that one should always be a little dressed up, even when being dressed down," states Joyce Marie. "Basic is boring! Everything should have a touch of mystery or charm. That is why even the most classic of Glamour Toujours' tee-shirts is furnished with a little lace bow print for a touch of whimsy!" As an "American in Paris" based designer, Joyce Marie Kraus started her career under her own award-winning label "Joyce Marie" focusing on glamorous couture pieces and sexy dresses. With accolades ranging from WWD France touting Joyce Marie as one of the original founders of the "second skin" trend, being the recipient of an honorary award from the French Lingerie Association and her consecutive three season title of "Up and Coming Talents" from the French Government, Joyce Marie has left her indelible mark in the fashion world. Sensing a change in the direction of womenswear, Joyce Marie has left France to forge forward in the American market with her latest collection, tee shirt line Glamour Toujours. Glamour Toujours shirts have been featured in publications such as The New York Daily News, Lucky Magazine and check out her unique pieces in the May issue of InStyle Magazine. Glamour Toujours can be found at Big Drop and Canal Jean in New York City and other select specialty stores around the country.
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