Gary DeStefano, Managing Directors of Met Life's DeStefano & Associates, based in Danvers, MA, invited Trisha Gallagher Boisvert of The Gallagher Group to conduct a thorough assessment of the marketing operations within the agency. Trisha made several recommendations to better focus the agency in the best markets after interviewing representatives and staff. In addition, she worked with Marketing Director Kiesha Pugh to build a strategic 2005 marketing plan for one veteran agent as a prototype for others to follow.