The Jacques Dessange Group, with 700 salons around the world in 38 countries, needs no introduction in the world of Beauty. However, the owner of their Manhattan salon situated at 505 Park Avenue decided that it needed a makeover in order to appeal to a younger, more fashion-forward clientele. The global group is the official stylist of The Cannes Film Festival and The U.S. and French Open Tennis Tournaments, but they needed more of a high-profile presence for their NY salon. Jacques Dessange looked to Gg make it happen.

Gg is working with Dessange to draw more fashion and beauty editors and stylists into the salon and to build up a clientele of private clients who have a modern outlook and style yet they still love the old fashioned pampering of a luxury salon and spa. Gg is aligning Jacques Dessange's talented stylists with young, cutting edge people and groups within the world of fashion and beauty.