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 Client: Catherine Schuller

Motivational speaker
Industry spokesperson
Image Consultant
Producer

Catherine Schuller is considered a pioneer in the full figured fashion industry. She began in the early 80's as one of the first plus-size models when the industry was still forming. She joined Ford Models and modeled until the early 90's and now conducts a workshop for new models entitled Model Maker Seminar and is author of the self-published how-to guide called The Ultimate Plus-Size Modeling Guide. She combined her prior standup comedy and theatrical performance background and began to commentate and stage fashion events. She went on to become an image consultant having studied at Parsons School of Design and formed a company, Emerging Visions Enterprises (E.V.E.) in 1993 and met Suzan Nanfeldt, who partnered with her and later wrote Plus Style: The Plus Size Guide to Looking Great. She and Suzan began working with customers one-on-one and then began to do fashion events and group consultations for retail department chains such as Nordstrom, the May Company and Federated Stores. Their highly acclaimed presentations generated substantial sales volumes and helped women with shopping and wardrobing issues.

She is a frequently quoted as an industry expert and has been interviewed for Talk Magazine, Wall Street Journal, Boston Tab and other local newspapers in the local areas where her shows are staged. She is frequently on television doing segments for UPN, CNN "Business Unusual", Fox News, Good Day New York, CBS Early Show and others. At the height of her retail program event phase, she was asked by Mode Magazine at the beginning of their launch to become one of the first Fashion Retail Editors, a position she held for the past four years of the magazine's existence, traveling around the country each season staging fashion shows in what she coined as "Mode on the Road".

Catherine has created style and image seminars, workshops and fashion events primarily targeting the plus-size customer and has gained popularity as an industry spokesperson and media expert. She designed a presentation called Beauty Beyond Belief for Lane Bryant to motivate and inspire their top level store managers. She has gone on to become spokesperson for major designers and manufacturers and began in 1998 to work with Talbot's helping them to rollout 160 of their projected new Talbot's Women Stores across the United States. To date she has hosted and commentated 27 store openings. She was honored in 2001 as one of Just My Size’s "Woman of the Year" and featured on their "Beauty on the Move" tour. She was chosen to launch the Emme line, and hosted and commentated the premiere event in New York City at Lord&Taylor.

She is currently working on an updated version of her successful in-store retail program connecting the customer to merchandise on the selling floor entitled Figure&Fit. She is working on a project for QVC to launch in 2002 and consults to both customers and clients, privately and publicly, industry insiders, retail and on-line boutiques and image experts who want to understand how to reach the plus size customer effectively. She works with young women across the country through New York Model Contracts/Visions, AMTC and MAAI as a keynote speaker and workshop leader to help them learn how to professionally package themselves for the plus-size modeling industry.

Her latest project is the creation of a seasonal runway event for the full figured industry entitled CurveStyle: Reshaping Fashion. Her first show was staged to a sellout crowd at the Puck Building in New York City on March 6, 2002. There has never been a standard-setting seasonal runway extravaganza to highlight the designers and manufacturers collections similar to IMG’s 7th on Sixth Fashion Week. Catherine’s vision is to feature the brightest and the best of each upcoming fashion season’s designers collections as well as to discover a new up and coming designer and grant them the CurveStyle Emerging Designer Award each season.

 

Catherine Schuller

 

 

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