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Client:
BASELWORLD
The Watch and Jewelry Show Gg
is pleased to serve as the North American representative for BASELWORLD-The
Watch and Jewelry Show. As part of this role, Gg directs all marketing
and PR for the U.S., Canada, Mexico and the Caribbean for the world’s
longest running and most prestigious watch and jewelry show. Baselworld
takes place every spring in Basel, Switzerland and attracts nearly 90,000
visitors from all over the world, and 2,300 exhibitors. The 2004 Show
was held April 15-22 and welcomed back the Hall of Universe, featuring
all of the country pavilions, to the main fairgrounds in Basel.
Thanks
to Gg’s efforts, BASELWORLD 2004 welcomed the largest delegation
of North Americans ever to attend the Show. This represents an increase
of 22% over the 2003 Show, and 16% over the 2002 Show. One U.S.-based
buyer reported, “This was by far our most successful trip to the
Basel show ever, with many thanks going to all of you at The Gallagher
Group for all of the help and support you provided us.”
Trisha Gallagher Boisvert, added, “The rise in the American delegation
at Baselworld really speaks to the strength of the luxury market in the
U.S. and how important global brands are becoming to Americans.”
Click
here to see the highlights of BASELWORLD 2003
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2004
Press Release
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