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Client: BASELWORLD The Watch and Jewelry Show

Gg is pleased to serve as the North American representative for BASELWORLD-The Watch and Jewelry Show. As part of this role, Gg directs all marketing and PR for the U.S., Canada, Mexico and the Caribbean for the world’s longest running and most prestigious watch and jewelry show. Baselworld takes place every spring in Basel, Switzerland and attracts nearly 90,000 visitors from all over the world, and 2,300 exhibitors. The 2004 Show was held April 15-22 and welcomed back the Hall of Universe, featuring all of the country pavilions, to the main fairgrounds in Basel.

Thanks to Gg’s efforts, BASELWORLD 2004 welcomed the largest delegation of North Americans ever to attend the Show. This represents an increase of 22% over the 2003 Show, and 16% over the 2002 Show. One U.S.-based buyer reported, “This was by far our most successful trip to the Basel show ever, with many thanks going to all of you at The Gallagher Group for all of the help and support you provided us.”

Trisha Gallagher Boisvert, added, “The rise in the American delegation at Baselworld really speaks to the strength of the luxury market in the U.S. and how important global brands are becoming to Americans.”

Click here to see the highlights of BASELWORLD 2003

BaselWorld 2003

2004 Press Release

 

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